Monthly Archives: March 2014

Entry Level Sales Jobs – Tips From An Expert

Going from college or another type of work into an entry-level sales job can be a challenge for anyone. So we asked one of LogoNation’s most experienced sales managers to share some tips for people considering new sales positions with the company. Here are some highlights of what she had to say:

  1. Entry Level Sales TipsDevelop confidence – realize that the potential customer does not know you, so you can “fake it until you make it.” It’s OK to act confident until are confident.  It is important, too, to rehearse in advance to build your confidence. Then when you experience success, making a sale for the first time, for example, it will boost your confidence even more.
  2. Practice makes perfect – The more you practice your presentation, the more effective you will be and the more confident you’ll feel when facing potential customers. Selling is both art and skill, and like a musician or an athlete, regular practice in advance of a meeting or sales call can pay big dividends. In time your sales presentation will become second nature. But even after then, presenting to your peers at periodic sales meetings helps you fine-tune your pitch and increase your success.
  3. Stress the benefits of your product or service. In the case of LogoNation’s “CommuniTee” shirts, the customer’s image is going to be on every shirt and seen throughout the community. The CommuniTees are a way for the community to come together and promote each other as well as their own businesses.  It’s a very cost-effective form of advertising and image-building. Customers can use the shirts as rewards for employees or to give their customers throughout the year to help build their businesses and brand loyalty.
  4. Provide options – Show all the different colors and sizes available.  Discuss or sketch out some ideas for the business’s advertisement on the back of the shirt. Explain options for purchasing various quantities of shirts which can be used year-round.
  5. Emphasize exclusivity – The LogoNation CommuniTees product allows only one business per category on each set of shirts. This means for example if an insurance company buys in, they become the one and only insurance company on these shirts. This type of exclusivity helps each participating business stand out from the competition and build goodwill in the community.
  6. Ask questions – Entry-level sales people are often afraid to show their ignorance by asking questions. But the more questions you ask your sales manager and other company leaders, the faster you learn, and the faster you will grow and succeed.   “Smart people ask questions” is an old saying worth remembering and putting into practice.

If you’d like to learn more about becoming a sales rep for LogoNation, please use our online contact form here.


LogoNation Team Meets To Celebrate Sales Success


Dozens of LogoNation sales reps from around the country converged on the Mooresville-Charlotte area at the end of February for an annual sales meeting based on the theme, “Saddle Up For Success.” The highlight of the event was presenting Grand Diamond Awards to 8 of the best sales reps of the year in terms of sales results.

2014_western2The top sales award winners of this year and previous years came in on Wednesday for an evening at a local spa, where they were given the full treatment.  All the sales staff came in on Thursday to participate in various team-building meetings and fun events. Thursday evening brought them to a hotel ballroom where they enjoyed Western-style line dancing, karaoke and barbecue.

2014_awards3On Friday participants reviewed the results of the previous year, including plans and goals for 2014. Breakout sessions focused on presentation, deliveries, overcoming struggles, and selling related products.  Awards were presented for Sales Rep of the Year and Home Office Staff Person of the Year.

An awards dinner was held Friday night in downtown Charlotte. Grand Diamond Award winners were recognized at the front of the room, along with their managers, by LogoNation owners Denny and Jennifer Watson.

“This is an important opportunity for our sales reps and the whole LogoNation team to meet face to face, enjoy some fun and learning together, and prepare for outstanding performance in the coming year,” Denny Watson said. “We truly value all our team members and enjoy recognizing their accomplishments.”