Going from college or another type of work into an entry-level sales job can be a challenge for anyone. So we asked one of LogoNation’s most experienced sales managers to share some tips for people considering new sales positions with the company. Here are some highlights of what she had to say:
- Develop confidence – realize that the potential customer does not know you, so you can “fake it until you make it.” It’s OK to act confident until are confident. It is important, too, to rehearse in advance to build your confidence. Then when you experience success, making a sale for the first time, for example, it will boost your confidence even more.
- Practice makes perfect – The more you practice your presentation, the more effective you will be and the more confident you’ll feel when facing potential customers. Selling is both art and skill, and like a musician or an athlete, regular practice in advance of a meeting or sales call can pay big dividends. In time your sales presentation will become second nature. But even after then, presenting to your peers at periodic sales meetings helps you fine-tune your pitch and increase your success.
- Stress the benefits of your product or service. In the case of LogoNation’s “CommuniTee” shirts, the customer’s image is going to be on every shirt and seen throughout the community. The CommuniTees are a way for the community to come together and promote each other as well as their own businesses. It’s a very cost-effective form of advertising and image-building. Customers can use the shirts as rewards for employees or to give their customers throughout the year to help build their businesses and brand loyalty.
- Provide options – Show all the different colors and sizes available. Discuss or sketch out some ideas for the business’s advertisement on the back of the shirt. Explain options for purchasing various quantities of shirts which can be used year-round.
- Emphasize exclusivity – The LogoNation CommuniTees product allows only one business per category on each set of shirts. This means for example if an insurance company buys in, they become the one and only insurance company on these shirts. This type of exclusivity helps each participating business stand out from the competition and build goodwill in the community.
- Ask questions – Entry-level sales people are often afraid to show their ignorance by asking questions. But the more questions you ask your sales manager and other company leaders, the faster you learn, and the faster you will grow and succeed. “Smart people ask questions” is an old saying worth remembering and putting into practice.
If you’d like to learn more about becoming a sales rep for LogoNation, please use our online contact form here.