It’s your job to get your customers to purchase advertising provided by your company. You’re super excited to start your job, but you have to admit, you’re super nervous, too. After all, you don’t have any prior sales experience. You can talk to people and you’re good at convincing people, but you probably haven’t ever sold anything, let alone advertising.
With college behind you, you’re now beginning to consider your career more seriously than ever. However, after searching job boards, attending networking events, and even having a few interviews, you’re starting to learn that it’s not as easy to find a job as you thought it’d be. You want to do something exciting and meaningful while avoiding monotony. You want to enjoy your job and be happy to go to work every day.
Outside sales is not your typical sales position. Rather than standing behind a counter selling to customers in a store (inside sales), those that take part in outside sales are out in the marketplace working directly with customers, businesses, and community leaders to find out what is happening in their territory and to really feel the market. As such, recent college graduates can provide a great untapped resource for many companies that rely on a hard-working salesforce.
Outside sales jobs require that the salesperson be in constant contact with their target buyers. These salespeople must be driven, high energy, ready to work, and willing to answer questions and help their buyers understand the process. As such, recent college graduates have many of the skills necessary to be successful in this line of work.
[post]Breaking into the world of sales can be a challenge. Many entry-level positions, even for candidates with a degree or training certificate in marketing and sales, only offer commission or require a certain number of sales per week from the very beginning. On the job training is often nonexistent or simply not sufficient for helping newcomers establish a strong sales routine. If you’re interested in becoming a B2B sales expert but don’t have time to go back to school for a whole new degree, taking an entry level sales position with LogoNation could help you get the sales careers you’re dreaming of while earning a paycheck from day one.
Customers and business owners can tell when you’re less than perfectly confident in the sales pitch you’re making. Even if you think you’re portraying a perfect image of confidence, tiny signs leak through to erode your stance and can cause you to lose the sale. Polishing your confidence is essential no matter what you’re selling or who you’re selling to, so try these tips for making a stronger stand in your sales careers.
You can’t help but be excited; after spending some time searching during your first summer as a college graduate, you landed a job as a sales rep. You did plenty of research into the position before you applied. You know you’ll be doing lead generation for potential customers while interacting with current customers. You know communication sometimes entails facetime on location. You couldn’t be more excited.
Working as a sales representative can be quite a rewarding job. You’ll split your time between dealing with coworkers and with customers. You’ll comb through databases and contact lists and then reach out to potential customers and clients. As mentioned, this title is very customer-focused, too. You’ll communicate with customers daily, either through the phone, email, or face-to-face, listening to their concerns and explaining how your product can meet their needs.
At this point in your life or career, if you’ve done any selling, you’ve likely dealt exclusively with consumers, aiming to sell them products or services. You may have worked in a store or other retail location and thought about who these customers are and how to sell to more of them.
This type of consumer sales is known as B2C, or business-to-customer marketing. However, there’s another whole area of marketing known as B2B, or business-to-business marketing, that you may want to learn more about. You might also want to consider the many benefits of a career in this field. Developing your skills in B2B will make you a more valuable asset to any B2B business, and there are hundreds of thousands of them nationwide.
If you’ve had your eye on a sales job, you’re probably thinking you’d be interacting with consumers, trying to convince them to buy and become regular, loyal customers. You probably didn’t know this type of sales has a name though: business-to-consumer or B2C marketing. There’s another side of sales and marketing known as business-to-business or B2B marketing that in many ways has even more potential.
You’ve likely heard of the term B2B before, but what does it really mean? You’re still selling, but this time it’s products, ideas, and services to another business. Both companies need to get something out of the deal. Instead of pitching to consumers, you could be pitching to company owners and other key players. It’s a different type of job than a B2C position, often offering even more opportunity for career and income growth. You’ll probably start in an entry-level position and progress from there.