If you’ve had your eye on a sales job, you’re probably thinking you’d be interacting with consumers, trying to convince them to buy and become regular, loyal customers. You probably didn’t know this type of sales has a name though: business-to-consumer or B2C marketing. There’s another side of sales and marketing known as business-to-business or B2B marketing that in many ways has even more potential.
You’ve likely heard of the term B2B before, but what does it really mean? You’re still selling, but this time it’s products, ideas, and services to another business. Both companies need to get something out of the deal. Instead of pitching to consumers, you could be pitching to company owners and other key players. It’s a different type of job than a B2C position, often offering even more opportunity for career and income growth. You’ll probably start in an entry-level position and progress from there.
If you’re interested in getting into the world of B2B, here’s what you need to do to get your foot in the door.
First, you need education or relevant experience. Much like a B2C job, if you didn’t study sales or business, you’re not necessarily out of luck. Any experience you’ve had pitching or persuading others should be put on your resume, whether this was in a classroom, an internship, or an extracurricular activity. If you did happen to major in sales or business, this will serve you well. An associate’s degree might pass for some jobs, but a bachelor’s degree is better because it often enhances your communications and organization skills.
You need to have strong communication skills to flourish in a B2B job. Whether you’re speaking on the phone, pitching in person, crafting catchy online content, or sending out emails, you must be able to speak effectively to people. A mix of friendliness, charisma, and persuasiveness will really help you shine.
You should also have other general skills, including the ability to work on teams, leadership potential, knowledge of how to use computers and common software, and persistence. Of course, you may need different skills depending on which sector of B2B you’re trying to break into. There are B2B jobs for almost any field, such as advertising, marketing, science, healthcare and more. You may need a specific skillset and experience for some of those types of jobs.
With an entry-level B2B sales job, your duties will evolve over time. You’ll still have to do lead generation and track results, but you’ll also have meetings with potential clients via the phone, in person and possibly other venues. Some travel will probably be required from time to time.
If you think you’re ready for a B2B sales job, seek out a few companies that fit your experience and skills. Learn as much about the company as possible before your interview. Pitch a few hypothetical products, ideas or services for that company. When you sit down with the hiring manager for your interview, make sure to mention your ideas for how you could generate sales. Your initiative and forward-thinking will impress.
Overall, working in B2B sales is a rewarding career with lots of room for advancement. One of the strongest opportunities is offered by LogoNation, which specializes in providing community t-shirts and other promotional products across America. The pay is outstanding, and you’ll receive the training you need regardless of your sales background, education or experience. Contact LogoNation today to start a conversation and learn more.