(Editors Note: The following tips are adapted with permission from Knock ’em Dead: Secrets & Strategies for Success in an Uncertain World by Martin Yate, CPC)
Whether you post your resume online, or submit it to a potential employer, it’s often the little things that can make the difference in whether or not you get a good interview. Here are five tips to make you and your resume look professional.
Your e-mail address is often the first impression you create, and a profession-focused address acts as an intro that tells the recipient who is calling and what the communication is about. Dumb college-era e-mail addresses like: email@example.com, and DDdoll@live.com can hurt your chances.
Instead, create an address that speaks to your professional identity, for example: SystemAnalyst@gmail.com. Or use your real name, followed by numbers like your zip code if needed to make it unique.
Even better, create your own-named website, YourRealName.com, using an inexpensive hosting service like Hostgator.com or Godaddy.com, so your email address can be something like John@JohnBrownVinson.com. Using a blog platform like WordPress or a built-in design program like Site Studio, you can create a complete marketing site about you and your capabilities – as well as demonstrating your online skills.
2. Use A Target Job Title For Visibility
Always use a target job title to improve your resume’s discoverability in databases and to help focus a potential employer’s attention. The target job title appears at the top of your resume, immediately after your contact information. It’s a headline for the whole document, and as you write the resume, it encourages you to focus on information relevant to that target job.
3. Replace “Career Objective” with “Performance Summary”
Forget the traditional “Career Objective” statement – becuase no one really gives a hoot about what you want. You’re in the professional world now, where everything is always focused on satisfying the customer’s needs. Follow your target job title with a Performance Summary that addresses the skills you have to offer as they relate to the employer’s needs.
If you have some relevant work experience, take the top requirements from the Job Posting, and write three to six lines that tailor your ability to execute the requirements cited in the Posting.
By addressing employers’ needs right up front, and using the words they use, you demonstrate your grasp of the job, and you’re using the keywords most likely to give your resume greater database visibility and immediate resonance when read by a recruiter.
If you don’t have relevant work experience, take the same top requirements for the job, and write three to six lines that speak of your desire for the opportunity to do this work, and how your education has prepared you to do it. Research conducted through your networks with professionals already doing this work will give you a thorough understanding of what the work involves, and this will come through in your Performance Summary….
4. Make the Best Use of Valuable Resume Real Estate
The algorithms of resume bank and social media site search engines invariably give higher ranking to the placement and frequency of use of the most important keywords. For example, words at the top of a document have more importance than words at the end of it, and careful keyword repetition also improves visibility.
A Professional Skills section following your Performance Summary helps you achieve this. A Professional Skills section positions the most critical information near the front of the document to help your resume’s discoverability and make it readily accessible to the overworked and distracted recruiter. This concern for user-friendliness succinctly demonstrates your critical thinking and written communication skills, two greatly admired professional abilities.
As a recent graduate, you identify relevant professional skills you’ve developed in school and in part-time, volunteer, entrepreneurial, and community jobs. Always include computer skills, Internet communication tools, and the social media platforms you’re familiar with.
5. Professional Experience & Keyword Density
Paid jobs, internships, and volunteer work can all qualify as relevant work experience for an entry-level professional and should always be treated as such, including company names and employment dates.
Wherever relevant, you should repeat keywords from your professional skills section, throughout the body of your resume within the context of each job in which you used them. The increased frequency improves discoverability, so long as the repetition isn’t overdone – a keyword or phrase should never exceed 4% of the word count. And additionally this gives the recruiter context for where you developed these skills.
Writing your first resume without much work experience can be tough, but if you follow these five rules, that blank page will start to fill up, and you will position yourself not as a young whippersnapper but as an entry-level professional worthy of serious consideration. You can learn more about resume and job search strategy in Martin Yate’s book Knock ’em Dead: Secrets & Strategies for First-Time Job Seekers.