However, if you’re in sales, you may not feel so celebratory right now. Summertime has been a notoriously tough time for retail and similar businesses. It could be that people are in and out of the office from June until August to make the most of the sunny weather, but all of that productivity that you had going for you seems to have tapered off as the heat rises. If you’re experiencing the summer slowdown in your sales job, here’s how to handle it.
First, understand how the rate of business changes across any given year. Naturally, at the beginning of the year, after getting through the holidays, people are a little less likely to spend money. The winter also makes everyone want to stay inside. Spring may be a strong season as everyone enjoys the great weather. However, once summer arrives, business often crawls. It will likely pick up once August rolls into September, only to skyrocket again as the holidays approach.
Even understanding that, facing the prospect of weeks or even months of decreased revenue would make any salesperson nervous. During this time, a good salesperson can turn to preexisting clients and customers. These are trusted people that you have generated a positive relationship with, and they may be able to speak to friends and family to turn these prospects towards your business. Even so, understanding the seasons, salespeople may want to stress less since in midsummer there will likely be less of them than other times of the year.
Of course, if and when new customers come your way, absolutely embrace it, but when everyone is outside at the beach or the pool and not thinking so much about doing business, lead numbers may be low.
It’s important not to get discouraged during this time or take the drop in business too personally. Many companies big and small feel the hit over the summer, so it’s not just you. Go into work each day with a positive outlook. Don’t let your creativity stagnate in the heat. If you let the sales drop get to you, you could miss out on obvious leads or fail to come up with interesting solutions to your problem. Boost morale among your coworkers too. Remember that this slow sales period is temporary.
One good way to stay positive is to review old sales numbers. These will likely inspire you. Take that new energy and begin planning for the future once the kids are back in school and more employees have come back from their vacations and returned to the workplace. Once September arrives, there are only four more months left in the year, and you want to close out strong. Think of what you can do to make the autumn and the first half of the winter your biggest success yet. By keeping these tips in mind, slow sales periods don’t have to get you down, and overall you’ll do better every year.