Graduation is over, and you’re now the proud owner of a shiny, new college diploma. Congratulations!
Time to put that little piece of paper to use and snag that entry-level sales position you’ve had your eye on. You’ve filled out the online application and are ready to send your information into cyberspace. But before clicking “submit” and sending your hot-off-the-press resume to the hiring manager, consider this:
When hundreds or even thousands of people are applying to the same entry-level sales jobs as you, with your same skills and experience, what makes you stand out from the crowd? How do you get your resume noticed? How do you shine in your interview?
The answer to all of these questions is the same — with your Unique Value Proposition.
Your Unique Value Proposition is a clear, concise vision statement that represents who you are in relation to the position you’re after. It’s your pitch, your elevator speech, your brand. It’s the way you sell your unique story to score and ace your entry-level sales interview.
Crafting the perfect Unique Value Proposition requires time and self-reflection. It should be unique, personal, and compelling.
3 steps to a winning unique value proposition
- Identify your very best strengths and skills.
- Learn and understand the company’s values.
- Use this information to create a single statement that answers the famous interview question, “Why should we hire you?”
You’ve got your statement. You’re halfway there. Now it’s time to put it into practice.
More unique value proposition tips
- Internalize your Unique Value Proposition.
- Keep it consistent throughout your resume and interview.
- Practice giving vivid examples that demonstrate your Unique Value Proposition to help you during your interview.
Hiring managers and recruiters are looking for unique individuals who possess the intrinsic values and qualities of the company. Make it easy for them to see that in you.
As an entry-level salesperson, you’re not selling a product in this case — you’re selling yourself.