As you start your first sales job, you’re going to want to do whatever you can to excel and attract as many customers as possible. During the training that you receive from your new company, you will surely learn some valuable skills about how to relate to customers and then suggest products to them that they really need. However, that doesn’t mean that you can’t expand your repertoire even further. These strategies have been implemented by professionals and are proven to work. You’ll see sales increase by following these tips
First, it’s best to treat each customer as an individual. Thinking of them as just another number is impersonal. You can actually establish a quick rapport with a customer if you ask them a few basic questions about themselves, including their background, where they live, where they went to school, and what they do for a living. The benefits to this are twofold. The customer feels heard, valued, and appreciated, and you get to gather basic demographics data that you can use to specifically market certain products to portions of your audience.
It’s also more likely that a customer that feels cared for by a salesperson is likely to do repeat business with your company when they need your products again. Even better, they may suggest your company to other family members, friends, neighbors, and coworkers. This can lead to more sales for you without any extra effort on your part. Even in today’s technologically advanced age, word of mouth is still incredibly powerful, so definitely don’t discount it.
When you speak to your customers and listen to them, you also get a good idea of what kinds of issues they have in their lives or businesses. You can then tell them about products that your company sells that can solve that issue. Make sure that you don’t recite every last spec about your product; a few powerful statements about why a customer needs it are sure to register better than a lot of business jargon.
Don’t be afraid of cold calls. It’s always a little uncomfortable calling strangers and trying to sell to them, especially when you lose that face-to-face aspect of communication, but it’s still a necessary part of a sales job. If you’re new to your position, it may be awkward at first, but the more that you talk on the phone to potential customers, the more that you’ll get used to it and eventually it will become second nature. Of course using the phone to schedule a personal visit is the best way to build rapport.
That said, you can also use social media to augment your marketing approach. If your company has a new product, posting about it on your Facebook business page, your Twitter account, your Google+ business page, and other social media channels allows plenty of potential customers to see your content. Encourage customers to share your posts, since this is free marketing. Considering that most social media sites don’t cost a penny to use, combining these channels with cold calls reaches a large amount of people.
Speaking of free, everyone loves freebies. By offering discounts or even a one-time free product if your customers sign up to your company’s email newsletter or like your Facebook business page, you’re sure to drum up interest and attention while also exposing more people to a product that they’ll enjoy and want to use again, paying for it this time.