When you think about a sales professional, you may picture a back-slapping, life-of-the-party sort of person. He or she seems to be comfortable in any social situation and likely able to sweet talk anyone into doing anything. The ranks of sale representative jobs are full of people who won student council elections and attended the biggest prom after-parties.
But these kinds of folks aren’t the only ones in the field.
Just about any personality can work and be successful in entry-level sales. What many don’t realize is that introverts can make great sales leaders, too.
And here’s why:
Introverts generally know their products well.
Learning a line of products is primarily about knowledge retention. Because introverts commonly rely more on logic than emotion, they generally find knowing their products like second nature.
For introverts, study is usually a solitary activity. They spend time poring over product manuals and brochures thinking about how the goods and services the company has to offer can benefit potential customers. They do this so when a customer has a question, they will have answers ready or know where in their materials the answers can be found.
Introverts tend to be good listeners.
Introverts draw their energy from solitude. Rather than go to a party, most introverts would rather curl up with a good book, watch a movie or lose themselves in a hobby. In the stillness of being by themselves, they reflect inward. Essentially, they listen to themselves.
This listening ability often translates when introverted sales professionals sit down with customers. They hear what the customer wants and then tailor their message to meet the customer’s needs.
Introverts often prefer to build deep relationships.
By their nature, introverts build deep relationships. They usually find surface-level interactions unfulfilling and therefore seek to know others on deeper levels. They want to make genuine connections they can sustain over time. Companies are desperate for people who can maintain relationships with customers. It’s because of these real connections that customers keep buying over and over.
So if you’re an introvert, don’t fear a career in sales. Introverts can succeed in sales by thoughtfully selling to and maintaining customers — just the kind of stuff that keeps introverts in line for promotions to sales manager jobs!